I’m excited to share this special gift with you!
My friend and mentor, Selena Soo, debuts a brand-new Publicity Calendar full of secrets to help create endless media attention and buzz every year.
And this year, she’s made the Publicity Calendar even more powerful!
A whole year’s worth of ideas for you in her incredible freebie. I’m sharing Selena’s Calendar plus publicity and SEO best kept-secrets, along with my e-book on 6 quick ways to get featured published and interviewed.
Want story ideas and hooks to pitch to the media AND to generate compelling emails and IG captions?
You’re going to get a year’s worth of content ideas- 179 story ideas to be exact! (Don’t you just love a done-for-you list?)
Cross off your to-do list spending countless hours planning what to write and when to share. Instead, use the hundreds of story ideas in the Publicity Calendar to share your stories and expertise with the media when they need to hear from you the most.
For example, I share many tips on my blog about recovering and thriving after hysterectomy surgery. I’m using the Publicity Calendar to plan my next podcast appearances and media features for the month of May, when it’s Women’s Health Month.
I can leverage the content that I’ve already created as an expert on this topic. My goal at this specific media ripe time (according to the Publicity Calendar) is to gain media wins around the topic of hysterectomy and women’s health when reporters are looking for these types of guest features. And precisely when they need to hear from me!
Working smarter and not harder!
Pro tip: I’ll plan my social media posts the same way to drive traffic back to my site as I amplify May’s Women’s Health topics, spotlighting content that I’ve already created. Never forgetting to tag any media outlets where I’ve garnered this type of feature.
Publicity is an easy choice for building the most credible backlinks. Not many people know that publicity, combined with Google and SEO, are the perfect trifecta. Kinda like an SEO strategist’s dream team!
Now that you know how to use the Publicity Calendar to plan timely content to get your expertise in front of reporters, podcast hosts and TV producers. It’s also essential to know what to do with the valuable backlinks that usually come with media features.
A backlink on your website is a link from some other website back to your site. A backlink is like a web resource. It may be a website, web page, or web directory- a reference comparable to a media citation.
SEO guru Neil Patel explains it. The goal of every site is always “quality backlinks that come from a high domain authority website that is well-trusted by search engines and searchers alike. In other words, not only do the robots trust the website, but actual people also trust the website.”
Basically, backlinks (especially from high-authoritative websites) are equivalent to someone handing you a bar of gold!
PR backlinks (publicity backlinks) are considered to be the most powerful type of backlink you can get.
1. Leverage public relations (aka publicity)
2. Write competitive content (and I suggest pitching your quality content to the media)
3. Do an original study (aka, do your homework about said topic of your expertise to see if it’s worthy of media attention- and make sure it’s timely!)
4. Create an infographic (aka a Pinterest Pin!)
5. Write testimonials for other websites (guest features, aka publicity)
6. Link externally and then reach out. (aka “dofollow links”- more about those in the following paragraphs)
7. Comment on other relevant blog posts. (This lets Google know you’re in tune with other articles about your area of expertise.)
8. Align social signals. (Share your publicity on social media to increase traffic and views- aka more Google street-cred. Like upgrading from 10K to 24K bars of gold!)
What are PR backlinks?
PR backlinks are links back to your site from a high credibility website, like an online news outlet or media publication, with a high level of authority and Google page rank.
In the below list from Search Engine Watch about understanding the best backlinks for an SEO boost, notice that the most valuable backlinks to go after are PR backlinks.
I’ve earned gold-bar backlinks from websites like Better Homes & Gardens, Fast Company, and Thrive Global when I was featured by these media outlets. Google gives MAJOR street-cred, aka bars of gold, and authoritative site ranking when highly credible sites like these link back to your website!
I’ve made it my business to continue landing impressive backlinks from sites like the ones I mentioned above.
But early on, I missed opportunities to get backlinks from these HUGE authority sites: Cosmopolitan, Forbes and Refinery29.
Missing these bars of gold was a bad, bad rookie mistake!
In the days when I didn’t understand the value of gaining publicity and media attention beyond my name in lights, I made this one critical backlink error that I want you to avoid.
This next tip is huge. So much that you should write it down or commit it to memory.
You’re not going to get a dime or an ounce of Google juice or credibility from a backlink to your social media pages! (No bars of gold for you!)
Trust me- Mark Zuck does not need your help in garnering backlinks for Facebook or Insta. He’s got those platforms and their site authority on lock!
You, my friend, are on a quest to do what Zuck has done with Facebook and Instagram in terms of site credibility and power rankings. Your well-plotted publicity strategy must include a request for all media features accreditation to link back to *your* website.
I wanted to send her a written thank you with a reminder of where to direct her readers to find and connect with me.
It’s all too easy for reporters to default to using your social media page link when referencing you.
And I understand why. Social sites are top of mind when you think of finding someone, keeping up with them, and connecting.
Since your social media page will be top of mind, it’s crucial to your publicity and SEO strategy to redirect that thought by requesting that all links referencing you connect to your website.
It’s your bar of gold. You earned it.
Context of the email message below:
I sent a thank you email to the reporter after the interview. I included the Zoom audio (the reporter was using a recorder, so I thought my Zoom audio might be of value to her).
This media feature was for a Black History Month spotlight on a popular influencer site, Influenster. I also sent the reporter pictures from my Kamala Harris blog post that she asked about during the interview.
In the last two paragraphs of the email above, notice that with intention, I offer to the reporter easy copy-and-paste messaging to use in her article.
This is to tell readers who I am, what I do, and why it matters (the elevator pitch, aka a short media bio). I purposely include this bit of copy so that my message lands with readers the way that I want it to. (You never want to leave your message up to someone else!)
The reporter uses the exact swipe copy that I provided (see the article snippet below).
If this were a podcast interview or TV segment, you could still follow the segment recording with this same thank you email.
The producer or podcast host could verbally use your elevator pitch as they speak about you on the show because you’ve provided them with the exact scripted promo to use!
Remember that podcast hosts have show descriptions where it’s customary to link to their guest’s website.
Even TV producers and radio hosts often share a recap of the current day’s topics on the show’s website.
It’s part of your publicity strategy to ensure these PR backlinks go to your website.
Wanna know the best part about PR backlinks? They’re free!
Still, not all backlinks are created equal. That’s why it’s important to know the different types.
Easy to remember, there are only two types of backlinks: dofollow and nofollow.
A person reading a web page will never see the difference between a dofollow and a nofollow backlink. The difference is in the source code.
A dofollow backlink gives Google juice, aka domain authority, or gold bars for the backlink to your site.
Nofollow links do not offer gold bars because they give no link juice from the referring site (sad face and “womp, womp”).
On most sites, nofollow links can be created with the check of a box- no backend coding needed.
The goal of every site is dofollow links.
So when there’s the opportunity to return the favor for another site, you want to choose a dofollow backlink.
Sign up & grab the free e-book AND my friend and mentor Selena Soo’s done-for-you Publicity Calendar!
Start planning your rise to biz-fame and backlink building with 6 quick ways to get featured, published and interviewed + the done-for-you Publicity Calendar.
Use the Calendar’s 179 story ideas and turn them into publicity bars of gold for name recognition and website ranking!
🪄✨ 12 months of epic story ideas, dates, and hooks to help you become the media’s favorite go-to expert.
🪄✨ Clever ways to tackle sensitive & timely issues (from COVID-19 to Black Lives Matter) so that your pitches can make a bigger impact!
🪄✨ More insider scoop on scoring major media coverage.
🪄✨ Plus, the 3 things your pitch must have to avoid the tragic trash folder and score major media coverage!
🪄✨ All of this for F-R-E-E!
The ideas and advice in the calendar and e-book have landed Selena’s clients and students in publications like Oprah Magazine, Business Insider, and on top podcasts like Entrepreneurs on Fire and Marie TV.
A guest spot is what brought me the most opt-ins and clients of any media I’ve done so far!
Then sign up below to get the FREE e-book & 2021 Publicity Calendar now! ⬇︎⬇︎⬇︎
Spread your message using the power of publicity to skyrocket your impact and income in 2021!
Wishing you an impactful year!
All my best,