Pharrell Williams’ first Something In the Water festival was a class act and game changer for my hometown City of Virginia Beach.
The festival announced an all-star line-up of performers, and the event sold out quickly!
On stage, Williams surprised already captivated concertgoers with additional performances as part of his “Pharrell & Friends” set.
Megastars Jay-Z, P Diddy, Busta Rhymes, hometown heroine Missy Elliott and more showed up to support SITW Fest- wowing an already mesmerized crowd!
Something In The Water festival main stage.
Sony Xperia stage.
Inflatable KAWS by artist, Brian Donnelly on the VA Beach Oceanfront.
Such an anticipated event with something for everyone
Having concerted all over the US entertainment capital Las Vegas, I’d say no experience was spared at SITW Fest.
From the Sony Xperia stage, PlayStation game trailer, 360 interactive music dome and live movie posters. To an Adidas dance-off and basketball court on the beach.
Followed by a pop-up church and brunch on Sunday with another stage for Grammy Award-winning gospel artists.
All of which are only a few of the activities I came across.
Not including the Something In The Water mainstage and festival concert- a whole event of its own!
SITW Sunday pop-up church brunch set-up.
SITW took over most of the South End of the VA Beach Oceanfront.
Almost 25 blocks from 2nd St upwards to 24th St.
I took in as much as I could before my excitement turned into fatigue!
Starting at the Virginia Beach Convention Center with events hosted by CNN’s Van Jones and also wellness guru Deepak Chopra.
Onto the Oceanfront where transportation was a breeze via shuttle service to and from various satellite stops in the surrounding Hampton Roads cities.
We chose to Uber in and out of the main drop-off point at the convention center. This was easy given the city’s successful efforts in controlled traffic and strategically placed roadblocks.
Beach trollies showed up every five minutes it seemed to pick up and drop off from the convention center hub right onto 10th and Atlantic Ave at the festival entrance.
Something In The Water by far exceeded expectations!
It put Virginia Beach on the map as a destination for hosting a nationally recognized event, and it made every local even more proud to call Pharrell Williams their own.
Virginia Beach Convention Center
Photos: @MUAHdestiny & Shaunda Necole
Until Something In The Water 2020, here are 12 inspiring quotes ready for your festival Instagram captions
“Music is the strongest form of magic.”
“For me, religious festivals and celebrations have become an important way to teach my children about how we can transform living with diversity from the superficial ‘I eat ethnic food’ to something dignified, mutually respectful and worthwhile.” -Randa Abdel-Fattah
“For the wise man, every day is a festival.” -Plutarch
“Let’s Wander Together.”
“Let’s go somewhere the sun kisses the ocean.”
“Meet me where the sky touches the sea.”
“Smell the sea and kiss the sky. Let your soul and spirit fly.” -Van Morrison
“Life is simple. Just add water.”
“Smell the sea. Feel the breeze. Hear the ocean. Be at ease.”
“I love the outdoor festival feeling.” -Joshua Bell
“We lose ourselves in the arms of the crowd.”
“I came. I raved. I loved.”
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